Visual culture 2.0 part two

Like most artists I have to face self-doubt – will my work be any good, will anyone want to see it? Who will cherish what I try to create? It is always an effort to conciliate this subjective view at the best of times, but when I think of the financial involvement, what then?  Apart from the budget involved, the emotionally embracing of the artwork is a central concern at the beginning.

Don't let your ideas holding back by concerns as there are: I can't start because I don't have X, Y, or Z. All these little reasons, especially on the equipment side, are just nonsense. I urge you to begin right away. Whatever you have if a smartphone or big DSLR's, all are equally efficient and just as fitted of producing beautiful, compelling images or projects. 

Some years ago, it might have had an impact. As photography becomes increasingly accessible and more and more computerized and automated, it's less and less about the gear or most unusual technique. Instead, it depends on your vision, your arrangement – about what is the story? 

What can you transport in your photographs to capture the attention of the viewer? How and where can you take them with your photography? We are in a world of instant sharing, storytelling, imagination, and presentation. These are the most essential tools to think about and use. Most of these come with a lot of practice and on top with one of the photographer's most underestimated tools – patience. And all of these are entirely free of charge – isn't that liberating?

With patience and work, I got acquainted with Giang Diễm Quỳnh from the fashion brand Double Dose and her friend the superb model Nguyen Thuy Huong which led to a fashion project in an old rundown factory in the suburbs of Hanoi. It was an incredibly good experience working with these two professionals.